3 tier logic was represented at the Spring 2017 LEAD Marketing Conference by Jordan Kling, the Director of Client Services & Strategy. Through the use of case studies, Jordan discusses how brands can create truly omni-channel shopper marketing programs to drive increased sales and purchase frequency. Using live data and actual program results, Jordan shows how these brands have been able to achieve clear and concise ROI by integrating multiple consumer channels into a powerful omni-channel experience for shoppers. Case studies and live data demonstrate the value of integrating mobile, promotions, rewards, gamification, automated email/SMS messaging, and data acquisition to drive sales, purchase frequency, and brand loyalty.
Hosted by the Shopper Technology Institute and CPGmatters, the LEAD Marketing Conference seeks to educate CPG Manufacturers and Retailers about Loyalty, Engagement, Analytics, Digital Applications, and other solutions that motivate shoppers and turn them into loyal customers.