In Conversation with Women in Marketing: Allisha Watkins
Speaking with women in the field of Marketing to learn more about their roles, their experience, and what it’s like to be a woman working in the marketing space.
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Loyalty Strategies: The Good, The Bad, & The “LOL What?!”
Loyalty programs have taken off; from Starbucks to Sephora, many brands and retailers offer their customers reward points for purchases, social media shares, friend referrals, email sign-ups, and other actions that boost brand engagement.
In Conversation with Women in Marketing: Olga Yurovski
Speaking with women in the field of Marketing to learn more about their roles, their experience, and what it’s like to be a woman working in the marketing space.
Our Top 3 Valentine’s Day Ads
February is a notoriously short month that is mostly enveloped in a mass of chocolate and flowers. In the spirit of spreading the love, we rounded up some of our favourite Valentine’s Day ads just for you.
Quiz Me: Marketing Buzzwords
Have you ever been in a meeting where someone said “ideation” and it made you think “wait, is brainstorming no longer a word?” Well, welcome to the fantastical world of Marketing Buzzwords.
The Power of Social Sharing
The world went digital very fast and continues to evolve even faster. Thanks to this, the possibilities to achieve brand recognition, visibility and engagement via social media are endless.
Quiz Me: Marketing Acronyms
We put together a quiz to help you amp up your marketing acronym game. When you’re done, you can pass your knowledge off at your next meeting as if you did all of the work. Don’t worry, we won’t tell.
5 Marketing Trends to Watch out for in 2018
“You can’t teach an old dog new tricks,” said no marketer ever. Keep reading for five trends to help you keep up with the dynamic world of marketing in 2018.
Quiz Me: 2017 Edition
Think you have what it takes to answer a couple of questions about things that happened in 2017? Show us your skills, padawan.
Our Top 3 Black Friday Ads
Thanksgiving is here and it’s time to break out all your energy for Black Friday. Yes, one day after professing thanks and contentment, we rush into stores to buy anything and everything at low low prices! What a time to be alive.
4 Tips for Responding to Negative Feedback Online
The internet can give people a voice, and be used to connect, empower, and humanize communities. But like all good things, the internet also has a dark side, or as you may know it, the comment section.
Our Top 5 Halloween Ads
Halloween is upon us. Grab the candy stash you’re supposed to be saving for trick-or-treaters and relax as we share some of our favorite Halloween ads with you.
3 Reasons Why Marketing Promotions & Campaigns Fail
Promotions and campaigns are to marketing as the brush is to the painter. And like painting, running a successful promotion or campaign requires not only creativity, but also dedication, patience, and discipline.
3 tier logic Featured as an Editor’s Choice in Shopper Marketing Magazine
We are humbled to be featured as an Editor’s Choice in this month’s issue of Shopper Marketing magazine. The magazine’s list features a varying range of commendable companies, and we are appreciative of this recognition.
3 tier logic is attending the 2017 Path to Purchase Expo
We are honored to announce that we will be participating in the Path to Purchase Expo held September 26-28 in Chicago, Illinois. The 3 tier logic booth can be found at #643.
Featured Promotions: August
The world of promotions has transcended punch cards at your neighborhood ice cream store, point cards at gas stations, or frequent flyer miles.
3 tier logic: Disrupting how Brands use Technology to Engage Consumers
Watch our CEO, Rob Craig, discuss our rapid growth in the past years, and our commitment to disrupting how brands use technology to engage consumers,
Marketing Buzzwords with 3 tier logic: Chapter Two
Marketing Buzzwords With 3 tier logic is a series on the 3 tier logic blog where we usher you into the incredibly dynamic digital marketing age one buzzword at a time.
Receipt Data: The Holy Grail Of Shopper Marketing [Infographic]
At 3 tier logic, we employ a Data Capture and Analytics module on our shopper marketing platform, which enables brands to engage and reward shoppers based on the information obtained from a receipt.
Marketing Buzzwords with 3 tier logic: Chapter One
Traditional marketing practices prevailed at a time when engagement was what came before a wedding and not how many people interacted with your content.
8 Best Practices for your Loyalty & Rewards Program
Promotional campaigns that reward your customers for their purchases are a great way of increasing purchase frequency and establishing loyalty among your customer base.
Understand your Consumers Better with our Platform [Infographic]
Our cloud-based, Software as a Service (SaaS) shopper marketing platform engages shoppers through online promotions to influence their purchasing decisions and facilitate engagement.
3 tier logic Addresses Effective Marketing Promotions on Television Show, Focus on Suppliers
3 tier logic was recently featured on Focus on Suppliers, a television show for CPG and agency professionals. Robb Ryerse, senior account executive, spoke about how our platform can be used to drive sales and acquire customer insights
3 tier logic at the Spring 2017 LEAD Marketing Conference
3 tier logic was represented at the Spring 2017 LEAD Marketing Conference by Jordan Kling, the Director of Client Services & Strategy. Through the use of case studies, Jordan discusses how brands can create omni-channel programs to drive increased sales and purchase frequency.
3 tier logic Honored by The Silicon Review for Digital Marketing
3 tier logic was recently featured in The Silicon Review’s “10 Fastest Growing Digital Marketing Companies.” The list features a varying range of excellent companies, all with a unique approach to marketing, and we are humbled by this recognition.
How Millennials are Reshaping Retail Shopping and Brand Loyalty
With more than 80 million in the United States alone, spending approximately $600 billion each year, Millennials are already the primary target segment of almost every retail and CPG brand.
Here’s to New Beginnings
“The beginning is the most important part of the work.” Plato said that and he was right. At 3 tier logic, we have been working hard on a new beginning.
