About 3 tier logic

Based in Vancouver, British Columbia, Canada with sales offices in Chicago, 3 tier logic is a digital media marketing technology company founded in 2008 by Robert Craig and Carlos Yong.

The company’s core product is PLATFORM³, which was launched in 2015. PLATFORM³ is a Software as a Service (SaaS) consumer marketing platform. It enables Consumer Packaged Goods (CPG) companies and consumer brands to engage shoppers through their mobile device and influence their purchasing decisions.

PLATFORM³ encompasses proprietary consumer engagement strategies and technology modules, including Contests and Promotions, Purchase Receipt Validation, Loyalty, Rewards and Gamification, Targeted Couponing, Social and Content Sharing, Shopper Messaging, Data Capture and Analytics and Free Sampling. CPG companies and major retail brands use PLATFORM³ to influence and incentivize shoppers to interact with their brand and make purchases in-store and online.

3 tier logic has provided licenses to PLATFORM³ for promotions with some of the largest CPG brands in the world, including Playtex, EA Sports, Rubbermaid, 7Up, Bridgestone Tires, Dr Pepper, Monster Energy, Kroger and Mars Confectionery.