The world of promotions has transcended punch cards at your neighborhood ice cream store, point cards at gas stations, or frequent flyer miles. To drive repeat purchases, and gain (and retain) loyal customers, brands, retailers, and even CPG companies are … Read more here
Marketing Buzzwords With 3 tier logic: Snackable Content, TOFU, and Other Words That Won’t Remind You Of Food
Marketing Buzzwords With 3 tier logic is a series on the 3 tier logic blog where we usher you into the incredibly dynamic digital marketing age one buzzword at a time. In this episode, we bring you words like big … Read more here
Traditional marketing practices prevailed in a time when engagement was what came before a wedding and not how many people interacted with your content. But in a world where conversing in memes and hashtags is widely acceptable, you need to … Read more here
Promotional campaigns that reward your customers for their purchases are a great way of increasing purchase frequency and establishing loyalty among your customer base. But these programs need to be promoted in a meaningful way for them to be successful. … Read more here
Born between 1980 and 2000, Millennials are the first truly digital generation.
With more than 80 million in the United States alone, spending approximately $600 billion each year, Millennials are already the primary target segment of almost every retail and … Read more here
It’s that time of year when you get bombarded with hundreds of emails about the trends of 2016. It’s both brilliant and overwhelming; who has the time open and bookmark each one!
We faced this challenge the past two years … Read more here