With PLATFORM³, brands can aggregate and segment shopper data and identify the most actively engaged individuals, purchase behavior, interaction, education and advocacy.
PLATFORM³‘s Data Capture and Analytics module enables brands to engage and reward shoppers based on this information. Data can be searched, sorted and used to send shoppers targeted special offers, rewards and gamification, facilitate loyalty and accelerate key behaviors such as purchase, advocacy and interaction.
PLATFORM³ is a cloud-based, subscription service (SaaS model) that is available as an enterprise-wide solution. Organizations access data and shopper profiles by simply logging in on a desktop computer with a web connection.
PLATFORM³ captures, analyzes and reports all shopper interactions, including:
- Demographic data: Name, age, gender, email, email permissions, etc.
- Purchase data: Products purchased, where, when, retailer, non-brand products and basket size
- Social influence: Number of friends and followers on Facebook, Twitter and Instagram, advocacy (how many times they share about the brand), likes and follows
- Behavioral data: Participation in events, contests and sweepstakes, videos watched, polls taken and content consumed
PLATFORM³ features robust infrastructure to keep brand data highly secure and sophisticated algorithms to detect fraud.