With PLATFORM³‘s Loyalty, Rewards and Gamification module, brands can drive ongoing repeat purchases while rewarding customers and gathering valuable shopper data.
Brands can launch standalone programs or integrate them with a promotion such as purchase receipt scanning, a contest, event or sales drive. Programs can run for any period of time with specific start and stop dates and set budgets.
Shoppers participate in brand engagement activities and earn points that are redeemed for rewards such as brand merchandise, gift cards, swag, extra contest entries and entries to win cash prizes.
Shoppers can also earn points by engaging in digital and social interactions with the brand. Reward-based actions are determined by the brand and may include:
- Purchasing a product and scanning the receipt
- Liking the brand on Facebook
- Watching a video
- Inviting a friend to join a promotion
- Posting about the brand
- Tweeting or sharing about a promotion, event, product, sale or contest
Rewards can be integrated with all aspects of brand marketing and promotions.
This includes contest entries, onsite check-ins, purchase behavior and brand experience promotions, and social actions and behaviors. The most proven and effective method of increasing preferred consumer behavior is loyalty and rewards programs.
- Over 75% of millennials participate in loyalty and rewards programs
- Over 75% of millennials are more likely to choose a brand that offers a loyalty or reward (Aimia’s US Millennial Loyalty Survey)
Encourage and facilitate ongoing and extended dialogue between the shopper and the brand (post purchase).
Reward and retain loyal customers by creating positive customer-centric experiences such as making multiple purchases up to an aggregate dollar amount.
REWARDS & GAMIFICATION
Make it fun for shoppers by rewarding them with points and leaderboard placement for interacting with your brand. Our post-purchase solutions and targeted messaging modules help drive repeat purchases.
Capture and own unique data on demographics, social influence, purchase behavior and transactions from shoppers as well as retailer data such as the dollar volume per retailer and the most popular retailer.
Leverage consumer-to-consumer marketing. Empower consumers to promote your brand with social sharing of brand opinions and experiences.
PLATFORM³ is connected to 85 reward platforms, providing almost unlimited choices in shopper rewards. PLATFORM³ is easy for brands to implement and manage, and makes engaging in promotions simple and fun for shoppers.
Brands can offer virtually any reward to consumers, including:
- simple rewards like extra entries, coupons and digital cash back
- brand merchandise
- movie tickets, virtual Visa cards, cash rebates, gift cards at most retailers, iTunes cards and more
- more involved gamification and points for rewards or leaderboards
3 tier logic can create custom rewards and prizing programs designed to engage specific shopper demographics and promote select retailers.
3 tier logic has strong relationships with organizations that provide exclusive, high-value digital rewards, allowing you to leverage your rewards dollars.
We can also facilitate large jackpots and physical rewards and experiences such as trips, hotel stays and merchandise.