To engage consumers in-store on their mobile device and influence purchase decisions, Arm & Hammer launched a Gift With Purchase Promotion. Consumers who make a qualifying purchase of Baking Soda can submit their receipts via a branded mobile-optimized microsite will receive a free one-year subscription to Parents Magazine. Consumers are able to choose between a print or digital version.

Program run date: June 6, 2017, to July 31, 2017.

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