To engage consumers in-store on their mobile device and influence purchase decisions, Arm & Hammer launched a Gift With Purchase Promotion. Consumers who make a qualifying purchase of Baking Soda can submit their receipts via a branded mobile-optimized microsite will receive a free one-year subscription to Parents Magazine. Consumers are able to choose between a print or digital version.

Goals:

  • Increase sales of Arm & Hammer baking soda.
  • Drive retail sales, product placement, and market share.
  • Gain shopper knowledge from receipt uploads.

Tactics:

  • Receipt Validation: Shoppers who purchase qualifying products submit the receipt to a custom-branded microsite.
  • Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with a magazine subscription.
  • Awareness: On-pack advertising to support the campaign.

 

Program run date: June 6, 2017, to July 31, 2017.

 

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