To engage consumers in-store on their mobile device and influence purchase decisions, Arm & Hammer launched a Gift With Purchase Promotion. Consumers who make a qualifying purchase of Baking Soda can submit their receipts via a branded mobile-optimized microsite will receive a free one-year subscription to Parents Magazine. Consumers are able to choose between a print or digital version.
- Increase sales of Arm & Hammer baking soda.
- Drive retail sales, product placement, and market share.
- Gain shopper knowledge from receipt uploads.
- Receipt Validation: Shoppers who purchase qualifying products submit the receipt to a custom-branded microsite.
- Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with a magazine subscription.
- Awareness: On-pack advertising to support the campaign.
Program run date: June 6, 2017, to July 31, 2017.