Background 

To drive retail sales, product placement, and market share, 3 tier logic worked with its client to launch a Gift with Purchase promotion where consumers were required to purchase tow boxes of 1-LB Baking Soda to receive a free one-year digital or print subscription to Parents Magazine.

Strategy

To meet the client’s objectives, 3 tier logic designed a Gift with Purchase promotion and a branded mobile-optimized microsite.

Using on-pack advertising for in-store activation, consumers were made aware of the promotion at participating retailers to influence their purchase decisions. After making a qualifying purchase, registering on the microsite, and snapping and uploading a photo of their receipt, consumers received a free Parents Magazine subscription upon receipt validation. PLATFORM³’s Optical character recognition receipt scanning license provided the client with a way to engage consumers on their mobile device and gain shopper knowledge from receipt uploads.

Program run date

June 6, 2017, to July 31, 2017.