To engage consumers on their mobile device and drive sales, Land O’Frost launched a Gift With Purchase program. Consumers who purchase two packages of any Land O’Frost products in one transaction can submit their receipt on a custom-branded microsite to receive one free child’s admission to the Henry Doorly Zoo and Aquarium in Omaha.

Goals:

  • Drive sales of Land O’ Frost products.
  • Increase basket size.
  • Gain shopper knowledge from receipt uploads.

Tactics:

  • Receipt Validation: Shoppers who purchase two qualifying products submit the receipt on a microsite.
  • Instant Gratification: Following submission, users instantly receive a coupon via email.
  • Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with a free child’s admission ticket to the Henry Doorly Zoo and Aquarium.
  • Awareness: On-pack advertising to support the campaign.

 

Program run date: July 31st, 2017, to August 20, 2017.

 

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