Background 

To drive sales in it’s key demographic of Tennessee, 3 tier logic worked with its client to launch a summer accumulator gift with purchase promotion where a consumer was asked to purchase $30 worth of Big Red over 8 weeks for a limited edition prize. The client’s objective was to engage its consumers drive sales, and reward consumers for their purchase.

Strategy

To meet the client’s objective, 3 tier logic designed a gift with purchase promotion and a branded mobile-optimized microsite enabling consumers who made a qualifying purchase of Big Red products to submit an image of their receipt on the microsite to receive a Limited Edition Big Red t-shirt.

Using bottle-neck hangers for in-store activation, and social media for online activation, consumers were made aware of the promotion at retailers such as Kroger and Dollar General, and on social media platforms such as Facebook and Twitter, thus influencing their purchase decisions. After making a qualifying purchase, registering on the microsite, and snapping and uploading a photo of their receipt, consumers were instantly entered into the promotion to receive a reward. PLATFORM³’s Optical character recognition receipt scanning license provided the client with a way to engage consumers on their mobile device and gain shopper knowledge from receipt uploads.

Program run date

June 15, 2017, to August 15, 2017.