To engage consumers on their mobile device, drive sales, and reward consumers for purchase, Big Red launched a Gift With Purchase Promotion. Consumers who make a qualifying purchase of Big Red can submit an image of their receipt on a branded mobile-optimized microsite to receive a free exclusive t-shirt. Consumers can choose one of three different t-shirt designs.

Program run date: June 15, 2017, to September 15, 2017.

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