To engage consumers on their mobile device, drive sales, and reward consumers for purchase, Big Red launched a Gift With Purchase Promotion. Consumers who make a qualifying purchase of Big Red can submit an image of their receipt on a branded mobile-optimized microsite to receive a free exclusive t-shirt. Consumers can choose one of three different t-shirt designs.

Goals:

  • Increase sales of Big Red products.
  • Influence purchase decisions.
  • Engage consumers on their mobile device.
  • Gain shopper knowledge from receipt uploads.

Tactics:

  • Receipt Validation: Shoppers who purchase qualifying products submit the receipt to a custom-branded microsite.
  • Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with exclusive Big Red swag.

Program run date: June 15, 2017, to September 15, 2017.

 

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