EA Sports launched Madden promotion with Snickers Bars exclusively at Walmart Stores.
Shoppers who purchase both the game and the associated Snickers products can submit receipts using their cell phones.
Shoppers will be entered into a sweepstakes to win a collection of prizes including a chance to play the game against an NFL player.
- 3 tier logic created the Play the Playmaker microsite.
- PLATFORM³ advanced technology for receipt processing and validation.
- PLATFORM³ to enable social sharing from microsite.
- Digital rewards management system and dashboard access to manage the campaign.