Background 

To drive sales during the Easter period, the client partnered with 3tier logic to launch a Gift with Purchase promotion.

Strategy

To meet the client’s objective, 3 tier logic designed a Gift with Purchase promotion. The Promotion leveraged PLATFORM³ modules including Contests & Promotions and Data Capture & Analytics. Under the promotion, customers were incentivized to purchase any of the participating products containing a specially marked insert. Shoppers who found a specially marked insert mailed it in for a chance to win valuable prizes.

Using on-pack signage for in-store activation, consumers were made aware of the promotion at retailers, thus influencing their purchase decisions. PLATFORM³ provided the client with a way to engage consumers and gain shopper knowledge from mail-ins.

Program run date

February 28, 2017, to April 21, 2017.