To drive social media content sharing, brand advocacy, and engagement, Fernet-Branca launched Family Rewards. Consumers who share Fernet-Branca brand content with their family and friend networks on social media can earn points and redeem for rewards like exclusive merchandise, travel packages, and much more.
- Build relationships with consumers
- Grow social media presence.
- Increase brand awareness.
- Encourage brand engagement.
- Engagement: Encourage shoppers to interact with the Fernet-Branca brand online.
- Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with exclusive merchandise, travel packages, and more.
- Gamification: Consumers earn points for performing desired actions such as social sharing, and can redeem points for various rewards.
Program run date: April 6, 2017, to August 4, 2017.