To drive social media content sharing, brand advocacy, and engagement, Fernet-Branca launched Family Rewards. Consumers who share Fernet-Branca brand content with their family and friend networks on social media can earn points and redeem for rewards like exclusive merchandise, travel packages, and much more.

Goals:

  • Build relationships with consumers
  • Grow social media presence.
  • Increase brand awareness.
  • Encourage brand engagement.

Tactics:

  • Engagement: Encourage shoppers to interact with the Fernet-Branca brand online.
  • Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with exclusive merchandise, travel packages, and more.
  • Gamification: Consumers earn points for performing desired actions such as social sharing, and can redeem points for various rewards.

Program run date: April 6, 2017, to August 4, 2017.

 

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