To drive sales of ice cream treats during the summer season, Unilever launched an account-specific text-to-win sweepstakes. Consumers who purchase any Good Humor or Unilever brand ice cream treats at 7-11 can submit pictures of their receipt via MMS message. Upon validation, consumers receive a chance to win a collection of different prizes including MLB tickets and theme park tickets.
Program run date: May 10, 2016, to September 9, 2016.
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