To drive sales of ice cream treats during the summer season, Unilever launched a text-to-win sweepstake. Consumers who purchase any Good Humor or Unilever brand ice cream treats at 7-11 can submit pictures of their receipt via MMS message. Upon validation, consumers receive a chance to win a collection of different prizes including MLB tickets and theme park tickets.
- Drive initial sales and repeat purchases of Good Humor and Unilever products.
- Drive retail sales, product placement, and market share.
- Gain shopper knowledge from receipt uploads.
- Receipt Validation: Shoppers who purchase qualifying products submit the receipt on a microsite.
- Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with MLB tickets, theme park tickets, and a variety of prizes.
Program run date: May 10, 2016, to September 9, 2016.
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