To give back to the local community, the Earning 4 Learning promotion was launched for the Guilford Town Centre (GTC). Users can upload a photo of their dog to the microsite for a chance to win the TOP DOG prize or have their dog featured in GTC’s 2016 calendar. Proceeds go to the BC SPCA.
- Increase retailer sales in the mall.
- Increase in-mall activation.
- Increase GTC Rewards signup.
- Increase social media presence.
- Gain shopper knowledge from receipt uploads.
- Awareness: A Facebook ad campaign was developed to promote the campaign.
- Gamification: Participants can vote daily for their favorite dog.
- Rewards: Incentivize participation, engagement, and sharing by rewarding consumers for participating, voting, and sharing on social media.