Consumers who purchase a qualifying Nutrish product submits a photo of the receipt on a custom-branded microsite to enter into sweepstakes for a chance to win $25,000 and other cash prizes or coupons.

Goals:

  • Drive initial sales and stimulate repeat purchases
  • Gain shopper knowledge from receipt uploads
  • Raise money to help shelter pets find a home

Tactics:

  • Receipt Validation: Shoppers who purchase qualifying products submit the receipt on a custom-branded microsite.
  • Rewards: Incentivize participation, engagement, and social sharing by rewarding consumers with prizes.
  • Awareness: On-pack advertising to support the campaign

 

Program run date: October 1st, 2017, to November 1st, 2017.