Background 

To drive initial sales and encourage repeat purchases, 3 tier logic worked with its client to launch a proof-of-purchase sweepstakes where consumers were asked to purchase a qualifying Nutrish product to be entered to win $25,000 and other cash prizes or coupons.

Strategy

To meet the client’s objective of increasing sales, 3 tier logic designed a proof-of-purchase sweepstakes and a branded mobile-optimized microsite enabling consumers who made a qualifying purchase to register, submit an image of their receipt, and receive one sweepstake entry.

Using on-pack advertising for in-store activation, and social media for online activation, consumers were made aware of the promotion at retailers such as Kroger and Dollar General, and on social media platforms such as Facebook and Twitter, thus influencing their purchase decisions. After making a qualifying purchase, registering on the microsite, and snapping and uploading a photo of their receipt, consumers received one entry into the sweepstakes upon receipt validation. To heighten purchase frequency of the qualifying product, consumers were encouraged to make multiple purchases in order to receive more entries and attain a higher likelihood of winning prizes. PLATFORM³’s Optical character recognition receipt scanning license provided the client with a way to engage consumers on their mobile device and gain shopper knowledge from receipt uploads.

Program run date

October 1st, 2017, to November 1st, 2017.