Consumers who make a qualifying purchase of participating M&M’s or other Mars chocolate brands can provide proof of purchase to receive a free gift with purchase – a branded M&M’s Christmas stocking.
- Drive retail sales, product placement, and market share.
- Increase basket size.
- Gain valuable insights from consumer data.
- Receipt Validation: Shoppers who purchase qualifying products submit the receipt on a microsite.
- Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with a branded M&M’s Christmas stocking.
Program run date: November 1, 2016, to December 31, 2016.
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