Background 

To drive retail sales, product placement, and market share, the client partnered with 3tier logic to launch a gift with purchase promotion.

Strategy

To meet the program’s objective, 3 tier logic designed a gift with purchase promotion enabling consumers who made a qualifying purchase to submit their pin codes on a mobile-optimized microsite to win a a branded M&M’s Christmas stocking. 3 tier logic provided its client with a way to drive sales, increase basket size, engage consumers on their mobile device and gain valuable insights from consumer data.

Program run date

November 1, 2016, to December 31, 2016.