Consumers who make a qualifying purchase of participating M&M’s or other Mars chocolate brands can provide proof of purchase to receive a free gift with purchase – a branded M&M’s Christmas stocking.

Goals:

  • Drive retail sales, product placement, and market share.
  • Increase basket size.
  • Gain valuable insights from consumer data.

Tactics:

  • Receipt Validation: Shoppers who purchase qualifying products submit the receipt on a microsite.
  • Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with a branded M&M’s Christmas stocking.

Program run date: November 1, 2016, to December 31, 2016.

 

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