To increase basket size during the holiday period, Land O’Frost launched a gift with purchase program. Consumers who make a qualifying purchase of Land O’Frost products can submit their receipts on a custom-branded mobile microsite. Upon validation, consumers receive a movie ticket redemption code.

Goals:

  • Drive sales of Land O’ Frost products.
  • Increase basket size.
  • Gain shopper knowledge from receipt uploads.

Tactics:

  • Receipt Validation: Shoppers who purchase two qualifying products submit the receipt on a microsite.
  • Instant Gratification: Following submission, users instantly receive a coupon via email.
  • Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with a free movie ticket.
  • Awareness: On-pack advertising to support the campaign.

Program run date: September 12, 2016, to October 31, 2016.

 

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