To increase basket size during the holiday period, Land O’Frost launched a gift with purchase program. Consumers who make a qualifying purchase of Land O’Frost products can submit their receipts on a custom-branded mobile microsite. Upon validation, consumers receive a movie ticket redemption code.
- Drive sales of Land O’ Frost products.
- Increase basket size.
- Gain shopper knowledge from receipt uploads.
- Receipt Validation: Shoppers who purchase two qualifying products submit the receipt on a microsite.
- Instant Gratification: Following submission, users instantly receive a coupon via email.
- Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with a free movie ticket.
- Awareness: On-pack advertising to support the campaign.
Program run date: September 12, 2016, to October 31, 2016.
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