Background 

To increase basket size during Summer, 3 tier logic worked with its client to launch a gift with purchase program where consumers were asked to purchase a participating LOF product to receive a movie ticket redemption code.

Strategy

To meet the client’s objective of increasing sales, 3 tier logic designed a gift with purchase program and a branded mobile-optimized microsite.

Consumers were required to purchase two packages of any LOF products in one transaction submitted an image of their receipt an upon validation, received a movie ticket code.

Using on-pack advertising for in-store activation, consumers were made aware of the promotion at participating retailers in order to influence their purchase decisions. After making a qualifying purchase, registering on the microsite, and snapping and uploading a photo of their receipt, consumers instantly received a coupon via email upon receipt validation. PLATFORM³’s Optical character recognition receipt scanning license provided the client with a way to engage consumers on their mobile device and gain shopper knowledge from receipt uploads.

Program run date

September 12, 2016, to October 31, 2016.