Consumers have a chance to win a Road Trip with Mars. A consumer can win one of three Grand Prizes which is a cross-Canada road trip worth $20,000
CAD. There are also thousands of additional prizes available in the form of chocolate bars and much more.

Goals:

  • Increase repeat purchase of Mars product range.
  • Drive retail sales, product placement, and market share.
  • Engage shoppers and grow Mars’ social media presence.

Tactics:

  • Receipt Validation: Shoppers who purchase a qualifying Mars Product can submit the receipt using a cell phone.Rewards: Incentivize participation, engagement and
  • Rewards: Incentivize participation, engagement, and sharing by rewarding consumers for interacting with the Mars brand online.
  • Awareness: In-store promotional marketing material to support the campaign.
  • Engage: Shoppers earn additional sweepstake entries for sharing their brand experiences online.

Program run date: March 28, 2016, to September 8, 2016.

 

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