Background 

To drive repeat purchases of Mars’ products, 3 tier logic worked with its client to launch a proof-of-purchase sweepstakes where consumers were asked to purchase a Mars’ product to be entered to win a variety of prizes, including a cross-Canada road trip worth $20,000 CAD, chocolate bars and much more.

Strategy

To meet the client’s objective, 3 tier logic designed a proof-of-purchase sweepstakes and a branded mobile-optimized microsite.

Consumers were required to purchase the qualifying product from participating retailers, register on a microsite, and submit an image of their receipt to receive one entry into the sweepstakes.

After making a qualifying purchase, registering on the microsite, and snapping and uploading a photo of their receipt, consumers received one entry into the sweepstakes upon receipt validation. PLATFORM³’s Optical character recognition receipt scanning license provided the client with a way to engage consumers on their mobile device and gain shopper knowledge from receipt uploads.

Program run date

March 28, 2016, to September 8, 2016.