To increase sales for various Milk brands across Canada such as Dairyland, Beatrice, and Island Farms, the Milk Mooves You promotion was launched in March. Consumers who purchase a qualifying Milk product submits a photo of the receipt on a custom-branded microsite to enter into sweepstakes for a chance to win a Honda Ridgeline or a Honda Fit.

Goals:

  • Drive retail sales, product placement, and market share.
  • Increase basket size.
  • Gain valuable insights from consumer data.

Tactics:

  • Receipt Validation: Shoppers who purchase qualifying products submit the receipt on a microsite.
  • Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with sweepstake entries for a chance to win a Honda Ridgeline or a Honda Fit.

Program run date: March 20th, 2017, to June 25th, 2017.

 

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