To drive sales and consumption of milk, and to leverage their sponsorship of the US Olympic Team, Milk Life launched sweepstakes. Consumers who purchase any milk brand can submit their receipts for a chance to win a collection of different prizes, including a trip to Utah to tour the US Olympic training facility. To drive post-purchase engagement, consumers can create original content and share it on social media with the associated hashtag. For every share, Milk Life made a donation to the US Olympic Team.
Program run date: June 13, 2016, to August 28, 2016.
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