Background 

To drive sales and consumption of milk, promote a healthy and active lifestyle, and to leverage their sponsorship of the US Olympic Team, 3 tier logic worked with its client to launch the Raise a Glass, Build a Champion Promotion where a consumer was asked to purchase a participating product and be entered into a sweepstakes for a chance to win valuable prizes.

Strategy

To meet the objective for this promotion, 3 tier logic designed a sweepstake promotion and a branded mobile-optimized microsite enabling consumers who made a qualifying purchase to submit an image of their receipt on the microsite to be entered to win.

Under this promotion, Consumers purchased a qualifying product and submitted their receipts via the Raise a Glass, Build a Champion microsite to instantly receive a $1-off coupon on their next purchase of “white” milk, and an entry into the sweepstakes, upon receipt validation.

Consumers were also encouraged to to create original photos or videos and post to social media with the hashtag #RaiseAGlass, for additional entries and to increase their chance of winning. PLATFORM³’s Optical character recognition receipt scanning license provided the client with a way to engage consumers on their mobile device and gain shopper knowledge from receipt uploads.

Program run date

June 13, 2016, to August 28, 2016.