To drive sales and consumption of milk, and to leverage their sponsorship of the US Olympic Team, Milk Life launched a sweepstakes. Consumers who purchase any milk brand can submit their receipts for a chance to win a collection of different prizes, including a trip to Utah to tour the US Olympic training facility. To drive post-purchase engagement, consumers can create original content and share it on social media with the associated hashtag. For every share, Milk Life made a donation to the US Olympic Team.

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