To drive sales of milk, and to leverage their sponsorship of the US Olympic Team, Milk Life launched sweepstakes. Consumers who purchase any milk brand can submit their receipts for a chance to win a collection of different prizes, including a trip to Utah to tour the US Olympic training facility. For every share, Milk Life made a donation to the US Olympic Team.
- Drive initial sales and repeat purchases of milk.
- Gain shopper knowledge from receipt uploads.
- Receipt Validation: Shoppers who purchase qualifying products submit the receipt on a microsite.
- Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with a collection of prizes.
- Post-Purchase Engagement: Shoppers can create original content and share it on social media with the associated hashtag.
Program run date: June 13, 2016, to August 28, 2016.
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