To drive sales of milk, and to leverage their sponsorship of the US Olympic Team, Milk Life launched sweepstakes. Consumers who purchase any milk brand can submit their receipts for a chance to win a collection of different prizes, including a trip to Utah to tour the US Olympic training facility. For every share, Milk Life made a donation to the US Olympic Team.

Goals:

  • Drive initial sales and repeat purchases of milk.
  • Gain shopper knowledge from receipt uploads.

Tactics:

  • Receipt Validation: Shoppers who purchase qualifying products submit the receipt on a microsite.
  • Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with a collection of prizes.
  • Post-Purchase Engagement: Shoppers can create original content and share it on social media with the associated hashtag.

 

Program run date: June 13, 2016, to August 28, 2016.

 

REQUEST A DEMO