In celebration of Canada’s 150th anniversary, Molson Coors launched sweepstakes for their iconic brand, Molson Canadian. Consumers who make a qualifying purchase of Molson Canadian 6-packs can submit their receipt on a custom-branded mobile-optimized microsite for a chance to win one of 150 mini red branded beer fridges.
- Drive repeat purchases of qualifying products.
- Influence purchase decisions.
- Engage consumers on their mobile device.
- Gain valuable insights into consumer behavior from receipt data.
- Receipt Validation: Shoppers who purchase qualifying products submit the receipt to a custom-branded microsite.
- Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with sweepstake entries for a chance to win a mini fridge.
- Awareness: Promotional marketing materials to support the campaign.
Program run date: May 19, 2017, to September 30, 2017.