In celebration of Canada’s 150th anniversary, Molson Coors launched sweepstakes for their iconic brand, Molson Canadian. Consumers who make a qualifying purchase of Molson Canadian 6-packs can submit their receipt on a custom-branded mobile-optimized microsite for a chance to win one of 150 mini red branded beer fridges.

Goals:

  • Drive repeat purchases of qualifying products.
  • Influence purchase decisions.
  • Engage consumers on their mobile device.
  • Gain valuable insights into consumer behavior from receipt data.

Tactics:

  • Receipt Validation: Shoppers who purchase qualifying products submit the receipt to a custom-branded microsite.
  • Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with sweepstake entries for a chance to win a mini fridge.
  • Awareness: Promotional marketing materials to support the campaign.

Program run date: May 19, 2017, to September 30, 2017.

 

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