To drive sales and consumption of Champagne during the holiday period and beyond, Piper-Heidsieck launched a text-based gift with purchase program. Consumers who make a qualifying purchase of Piper-Heidsieck Champagne can submit a picture of their receipts via MMS message. Upon validation, consumers receive a movie ticket redemption code.
Program run date: September 1, 2016, to March 31, 2017.
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