Background 

To drive sales of DVDs and Blu-rays while building brand loyalty, 3 tier logic worked with its client to develop a Gift with Purchase-Based Loyalty Program, Universal Pictures Home Entertainment (UPHE) Rewards.

Strategy

To meet the client’s objective, 3 tier logic designed a Gift with Purchase-Based Loyalty Program and a branded mobile-optimized microsite.

Consumers are required to purchase a qualifying DVD/Blu-ray from any retailer that contains a PIN code and visit the UPHE Rewards microsite on any web-enabled device to submit a PIN code which unlocks a hidden registration form to join the program. Following registration and pin code verification, they receive an instant free movie download from a vast selection. Using gamification tactics, consumers are encouraged to continue to earn reward points by sharing UPHE content on social media or watching movie trailers.

PLATFORM³’s Optical character recognition receipt scanning license provides the client wth a way to engage consumers on their mobile device and gain shopper knowledge from receipt uploads for ongoing retargeting. With PLATFORM³’s Artificial Intelligence (AI) capabilities, Universal Pictures delivers automated and personalized messaging, movie recommendations, and other content relevant to consumers based on their activities and engagement with the UPHE Rewards program.

Program run date

Ongoing.