Universal Pictures was in need of a solution to stimulate sales of DVDs and Blu-rays while building brand loyalty. Universal Pictures selected 3 tier logic to develop their Gift with Purchase-Based Loyalty Program, Universal Pictures Home Entertainment (UPHE) Rewards.
Consumers purchase a qualifying DVD/Blu-ray from any retailer that contains a PIN code and visit the UPHE Rewards website on any web-enabled device to submit a PIN code which unlocks a hidden registration form to join the program. Consumers receive an instant free movie download for purchase after they submit a PIN code and can continue to earn reward points for participating in call-to-actions such as: sharing UPHE content with their on social media and watching movie trailers.
Program run date: March 21, 2017, to March 20, 2018