To drive sales of Vitafusion Gummy Vitamins, a sweepstake was launched with a spa getaway as the Grand Prize.
- Drive sales of Vitafusion Gummy Vitamins.
- Gain shopper knowledge from receipt uploads.
- Receipt Validation: Shoppers who purchase a qualifying Vitafusion product can submit the receipt on a microsite.
- Rewards: Incentivize participation, engagement, and sharing with a spa weekend getaway or $50 spa gift card reward.
Program run date: April 1, 2016, to September 1, 2016.
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