To drive sales of Vitafusion Gummy Vitamins, a sweepstake was launched with a spa getaway as the Grand Prize.

Goals:

  • Drive sales of Vitafusion Gummy Vitamins.
  • Gain shopper knowledge from receipt uploads.

Tactics:

  • Receipt Validation: Shoppers who purchase a qualifying Vitafusion product can submit the receipt on a microsite.
  • Rewards: Incentivize participation, engagement, and sharing with a spa weekend getaway or $50 spa gift card reward.

Program run date: April 1, 2016, to September 1, 2016.

 

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