Background 

To drive sales of Vitafusion’s Gummy Vitamins, 3 tier logic worked with its client to launch a proof-of-purchase sweepstakes where consumers were asked to purchase any Vitafusion product to be entered to win a variety of prizes, including a spa weekend getaway.

Strategy

To meet the client’s objective of increasing sales, 3 tier logic designed a proof-of-purchase sweepstakes and a branded mobile-optimized microsite.

Consumers were required to purchase any Vitafusion product from participating retailers, register on a microsite, and submit an image of their receipt to receive one entry into the sweepstakes.

Using on-pack advertising for in-store activation, and social media for online activation, consumers were made aware of the promotion at participating retailers and online, to influence their purchase decisions. After making a purchase, registering on the microsite, and snapping and uploading a photo of their receipt, consumers received one entry into the sweepstakes upon receipt validation. PLATFORM³’s Optical character recognition receipt scanning license provided the client with a way to engage consumers on their mobile device and gain shopper knowledge from receipt uploads.

Program run date

April 1, 2016, to September 1, 2016.