Background 

To drive sales and increase basket size, 3 tier logic worked with its client to launch a Gift with Purchase program for their brand, Wimmers.

Strategy

To meet the client’s objective of increasing sales, 3 tier logic designed a Gift with Purchase program and a branded mobile-optimized microsite.

Consumers were required to purchase two packages of any Land O’Frost products in one transaction, and submit an image of their receipt to receive one free child’s admission to the Henry Doorly Zoo and Aquarium in Omaha.

Using on-pack advertising for in-store activation, consumers were made aware of the promotion at participating retailers in order to influence their purchase decisions. After making a qualifying purchase, registering on the microsite, and snapping and uploading a photo of their receipt, consumers received instantly received a coupon via email upon receipt validation. To heighten purchase frequency of the qualifying product, consumers were encouraged to make multiple purchases in order to win more prizes. PLATFORM³’s Optical character recognition receipt scanning license provided the client with a way to engage consumers on their mobile device and gain shopper knowledge from receipt uploads.

Program run date

June 5, 2017, to July 30, 2017.