To engage consumers on their mobile device and drive sales, Land O’Frost launched a Gift With Purchase program for their brand, Wimmer’s. Consumers who make a qualifying purchase can submit their receipt on a custom-branded mobile-optimized microsite to receive one free child’s admission to the Henry Doorly Zoo and Aquarium in Omaha.


  • Drive sales of Land O’ Frost products.
  • Increase basket size.
  • Gain shopper knowledge from receipt uploads.


  • Receipt Validation: Shoppers who purchase two qualifying products submit the receipt on a microsite.
  • Instant Gratification: Following submission, users instantly receive a coupon via email.
  • Rewards: Incentivize participation, engagement, and sharing by rewarding consumers with a free child’s admission ticket to the Henry Doorly Zoo and Aquarium.
  • Awareness: On-pack advertising to support the campaign.


Program run date: June 5, 2017, to July 30, 2017.