To engage consumers on their mobile device and drive sales, Land O’Frost launched a Gift With Purchase program for their brand, Wimmer’s. Consumers who make a qualifying purchase can submit their receipt on a custom-branded mobile-optimized microsite to receive one free child’s admission to the Henry Doorly Zoo and Aquarium in Omaha. Every consumer also receives a coupon for their next Wimmer’s purchase.

Program run date: June 5, 2017, to July 30, 2017.

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