To drive sales of the Z.Alexander Brown wine, 3 tier logic worked with its client to launch a gift with purchase promotion where a consumer was asked to purchase any two (2) Z. Alexander Brown wines to receive an exclusive MP3 song download.
To meet the client’s objective of increasing sales, 3 tier logic designed a gift with purchase promotion and a branded mobile-optimized microsite enabling consumers who made a qualifying purchase of Z. Alexander Brown Wine to submit an image of their receipt on the microsite to receive an exclusive MP3 song download from the Zac Brown Band.
After making a qualifying purchase, registering on the microsite, and snapping and uploading a photo of their receipt, consumers received an exclusive MP3 song download from the Zac Brown Band upon receipt validation. PLATFORM³’s Optical character recognition receipt scanning license provided the client with a way to engage consumers on their mobile device and gain shopper knowledge from receipt uploads.
Program run date
November 1, 2017, to January 1, 2018.