Background 

To drive initial sales and encourage repeat purchases, 3 tier logic worked with its client to launch a proof-of-purchase sweepstakes where consumers were asked to purchase a can of GOYA Refried Beans or GOYA Heat & Serve Red Label Beans to be entered to win two tickets to a Marc Anthony concert.

Strategy

To meet the client’s objective of increasing sales, 3 tier logic used PLATFORM³ to configure an SMS/MMS Campaign for the GOYA Gives SMS Sweepstakes. The Promotion leveraged PLATFORM³ modules including Purchase Receipt Validation, SMS/MMS Shopper Messaging, and Data Capture & Analytics.

Under the promotion, consumers who purchased a qualifying GOYA product submitted an image of their receipt via MMS message to receive a chance to win two tickets to see Marc Anthony live in concert. The sweepstakes ran in six (6) different markets nationally – Los Angeles, Houston, Dallas, Washington, Mashantucket, and Chicago – each of which had its own specific keyword.

Using on-pack signage for in-store activation, consumers were made aware of the promotion at participating retailers, thus influencing their purchase decisions. After making a qualifying purchase, and snapping and texting in a photo of their receipt, consumers were instantly entered into the sweepstakes for a chance to receive a reward. PLATFORM³’s Optical character recognition receipt scanning license provided the client with a way to engage consumers on their mobile device and gain shopper knowledge from receipt uploads. PLATFORM³’s Artificial Intelligence and Machine Learning capabilities also provided the client with a means to monetize the consumer data.

Program run date

September 1, 2017, to October 31, 2017.