Background & Objective 

Coors Light, a popular light beer sold across North America, is one of the many brands under Molson Coors, a multinational brewing company with over $1.34 billion in sales. Having worked with Molson Coors Canada in the past (see previous case studies: here and here), the objective of the Coors Light sweepstakes was clear to 3 tier logic – drive sales and increase purchase frequency.

Key Deliverables

  • Drive sales
  • Increase purchase frequency

Strategy

3 tier logic used PLATFORM³ to create a microsite for the Coors Light sweepstakes, which hosts various PLATFORM³ modules including Contests & Promotions, Purchase Receipt Validation, Loyalty, Rewards, & Gamification, and Data Capture & Analytics.

Under the promotion, consumers purchase a Coors Light product at participating Boston Pizza restaurants in Ontario to be entered into a sweepstakes for a chance to win a reward.

3 tier logic’s interactive microsites make it easy for consumers to register before or after making a qualifying purchase; after making a purchase, the consumer is required to take a picture of the purchase receipt and upload it on the microsite. If consumers register before making a qualifying purchase, they can easily visit the microsite again, after purchasing the qualifying products, and sign in with the details they provided when they registered. 

Upon receipt validation, the consumers are entered into the sweepstakes for a chance to win tickets to see a Toronto Raptors game. Consumers are allowed to enter into the sweepstakes multiple times with every new purchase, increasing their chances of winning, and increasing sales and purchase frequency for Coors Light.

3 tier logic leveraged PLATFORM³’s Purchase Receipt Validation module to provide our client with a way to engage consumers on their mobile device, and the Data Capture & Analytics module provided our clients with a wealth of valuable data by allowing them to gain shopper knowledge from receipt uploads.

Program run date

February 12, 2018, to March 24, 2018.