To drive social media engagement for Wrigley, the Win the Day sweepstakes was launched. Consumers registered on the reward site to receive one entry into the sweepstakes and could tweet one new tip each day with #winthedaysweepstakes to receive additional entries.
- Increase brand engagement
- Reward: Incentivize participation, engagement, and social sharing by rewarding consumers with gift cards.
- Engage: Shoppers earn additional sweepstake entries for sharing on social media.
Program run date: July 2, 2017, to August 26, 2017