Loyalty programs have taken off; from Starbucks to Sephora, many brands and retailers offer their customers reward points for purchases, social media shares, friend referrals, email sign-ups, and other actions that boost brand engagement.
Promotions and campaigns are to marketing as the brush is to the painter. And like painting, running a successful promotion or campaign requires not only creativity, but also dedication, patience, and discipline.
We are humbled to be featured as an Editor’s Choice in this month’s issue of Shopper Marketing magazine. The magazine’s list features a varying range of commendable companies, and we are appreciative of this recognition.
The world of promotions has transcended punch cards at your neighborhood ice cream store, point cards at gas stations, or frequent flyer miles.
Marketing Buzzwords With 3 tier logic is a series on the 3 tier logic blog where we usher you into the incredibly dynamic digital marketing age one buzzword at a time.
At 3 tier logic, we employ a Data Capture and Analytics module on our shopper marketing platform, which enables brands to engage and reward shoppers based on the information obtained from a receipt.
Traditional marketing practices prevailed at a time when engagement was what came before a wedding and not how many people interacted with your content.
Promotional campaigns that reward your customers for their purchases are a great way of increasing purchase frequency and establishing loyalty among your customer base.
Our cloud-based, Software as a Service (SaaS) shopper marketing platform engages shoppers through online promotions to influence their purchasing decisions and facilitate engagement.
3 tier logic was represented at the Spring 2017 LEAD Marketing Conference by Jordan Kling, the Director of Client Services & Strategy. Through the use of case studies, Jordan discusses how brands can create omni-channel programs to drive increased sales and purchase frequency.