About 3 tier logic

Based in Vancouver, BC, and founded by Robert Craig and Carlos Yong, 3 tier logic is a Software-as-a-Service (SaaS) company reinventing how brands use technology to engage consumers.

The company’s core product, PLATFORM³, is a consumer marketing platform that enables Consumer Packaged Goods (CPG) companies and brands to engage shoppers through their mobile device and influence their purchasing decisions.

PLATFORM³ encompasses proprietary consumer engagement strategies and technology modules, including Contests and Promotions, Purchase Receipt Validation, Loyalty, Rewards and Gamification, Targeted Couponing, Social and Content Sharing, Shopper Messaging, Data Capture and Analytics and Free Sampling. CPG companies and major retail brands use PLATFORM³ to influence and incentivize shoppers to interact with their brand and make purchases in-store and online.

3 tier logic has provided licenses to PLATFORM³ for promotions with some of the largest CPG brands in the world, including Playtex, EA Sports, Rubbermaid, 7Up, Bridgestone Tires, Dr Pepper, Monster Energy, Kroger and Mars Confectionery.