“The beginning is the most important part of the work.” Plato said that and he was right.
At 3 tier logic, we have been working hard on a new beginning. After launching Platform³, our innovative shopper marketing platform, it was time we relaunch our website.
We needed to showcase where we are on our journey and share the exciting things we are working on at the present time.
The website was not a small undertaking, it required the collaboration and contribution of many team members, including our senior leadership, a truly collaborative effort, with everyone passionately adding value and giving their all.
“It’s just a website” I hear you saying, and you may be right, but under the hood, this website is a culmination of the following important pieces of work:
- Company Story & Purpose
- Brand Positioning & Messaging
- Product Positioning & Messaging
- Visual Brand Element & Styling
So you see, it’s not just a website, it’s a body of work, and we’re just getting started. Our website is a communication project, a conversation that just started, and will evolve and develop to become an invaluable resource for the shopper marketing industry and technology landscape as a whole.
So here’s to new beginnings 🙂
We hope you enjoy our new website!