Background & Objective 

Henkel is a German chemical and consumer goods company that operates worldwide with leading brands & technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies.

In working with 3 tier logic, the objective of Henkel was to use the ‘all Spend, ‘all Get promotion to drive sales for its brand.

Key Deliverables

  • Increase sales
  • Increase purchase frequency
  • Promote brand awareness

Strategy

3 tier logic used PLATFORM³ to create a skinny microsite for the ‘all Spend, ‘all Get promotion, which hosts various PLATFORM³ modules including Contests & Promotions, Purchase Receipt Validation, Rewards, and Data Capture & Analytics.

Under the promotion, consumers purchased a minimum of $15 worth of participating ‘all® laundry products  products at Walmart® would be eligible to receive a $5 Walmart® gift card.

Consumers could register on the microsite after making a qualifying purchase; after making a purchase, the consumer was required to take a picture of the purchase receipt and upload it on the microsite. Upon receipt validation, the consumers became eligible for their customized apron. Consumers were allowed to enter the promotion multiple times which increased sales and purchase frequency for Henkel.

3 tier logic leveraged PLATFORM³’s Purchase Receipt Validation module to provide our client with a way to engage consumers on their mobile device, and the Data Capture & Analytics module provided our clients with a wealth of valuable data by allowing them to gain shopper knowledge from receipt uploads.

Program Run Date

February 15, 2019 to March 31, 2019