To drive sales, 3 tier logic worked with its client to launch an SMS/MMS Campaign where a consumer was asked to purchase any Hills Bros. Cappuccino product to be entered into a sweepstakes to win valuable prizes.
To meet the client’s objective of increasing sales, 3 tier logic used PLATFORM³ to build an SMS/MMS Campaign and microsite. The Promotion leveraged PLATFORM³ modules including Contests & Promotions, Purchase Receipt Validation, Shopper Messaging, and Data Capture & Analytics.
Under the promotion, consumers who purchased any Hills Bros. Cappuccino product submitted an image of their receipt via MMS message to receive a chance to win a $2, 500 shopping spree plus one (1) of twelve (12) awards season prize packs. PLATFORM³’s Optical character recognition receipt scanning license provided Hills Bros. with a way to engage consumers on their mobile device and gain shopper knowledge from receipt uploads. PLATFORM³’s Artificial Intelligence and Machine Learning capabilities also provided our client with a means to monetize the consumer data.
Program run date
December 26, 2017, to February 28, 2018.