To drive sales, 3 tier logic worked with its client to launch a promotion.
To meet the client’s objective of increasing sales, 3 tier logic used PLATFORM³ to configure a microsite for the National Pet Month promotion. The microsite hosted various PLATFORM³ modules including Contests & Promotions, Purchase Receipt Validation, and Data Capture & Analytics.
Using television and digital ads, the desired audience was made aware of the promotion. Under the promotion, consumers who purchased a qualifying product at Walmart uploaded an image of their receipt to the microsite to win a prize. Consumers were also encouraged to upload a photo of their pet(s) and share it on Facebook, Twitter, or Instagram with a customized message.
PLATFORM³’s Optical character recognition receipt scanning license provided the client with a way to engage consumers on their mobile device and gain shopper knowledge from receipt uploads. PLATFORM³’s Artificial Intelligence and Machine Learning capabilities also provided the client with a means to monetize the consumer data.
Program run date
May 1, 2017, to May 31, 2017.