Background & Objective 

Bimbo is a global consumer company and a leader in the baking industry, with world class distribution and extraordinary manufacturing capabilities.

In working with 3 tier logic, the objective of Bimbo Canada was to use the Sobey’s Dempster’s® & Ben’s® giveaway program to drive sales for its brand.

Key Deliverables

  • Increase sales
  • Increase purchase frequency
  • Promote brand awareness

Strategy

3 tier logic used PLATFORM³ to create a skinny microsite for the Sobey’s Dempster’s® & Ben’s® giveaway program, which hosts various PLATFORM³ modules including Contests & Promotions, Purchase Receipt Validation, Rewards, and Data Capture & Analytics.

Under the promotion, consumers purchased a minimum of three participating Dempster’s® & Ben’s®  products at specified retailers in Canada to be eligible to receive a Peace Collective® toque, valued at $40.

Consumers could register on the microsite after making a qualifying purchase; after making a purchase, the consumer was required to take a picture of the purchase receipt and upload it on the microsite. Upon receipt validation, the consumers became eligible for theirPeace Collective® toque. Consumers were allowed to enter the promotion multiple times which increased sales and purchase frequency for Bimbo Canada.

3 tier logic leveraged PLATFORM³’s Purchase Receipt Validation module to provide our client with a way to engage consumers on their mobile device, and the Data Capture & Analytics module provided our clients with a wealth of valuable data by allowing them to gain shopper knowledge from receipt uploads.

Program Run Date

January 17, 2019 to February 28, 2019