Background & Objective
Bimbo is a global consumer company and a leader in the baking industry, with world class distribution and extraordinary manufacturing capabilities.
In working with 3 tier logic, the objective of Bimbo Canada was to use the Sobey’s Dempster’s® & Ben’s® giveaway program to drive sales for its brand.
- Increase sales
- Increase purchase frequency
- Promote brand awareness
3 tier logic used PLATFORM³ to create a skinny microsite for the Sobey’s Dempster’s® & Ben’s® giveaway program, which hosts various PLATFORM³ modules including Contests & Promotions, Purchase Receipt Validation, Rewards, and Data Capture & Analytics.
Under the promotion, consumers purchased a minimum of three participating Dempster’s® & Ben’s® products at specified retailers in Canada to be eligible to receive a Peace Collective® toque, valued at $40.
Consumers could register on the microsite after making a qualifying purchase; after making a purchase, the consumer was required to take a picture of the purchase receipt and upload it on the microsite. Upon receipt validation, the consumers became eligible for theirPeace Collective® toque. Consumers were allowed to enter the promotion multiple times which increased sales and purchase frequency for Bimbo Canada.
3 tier logic leveraged PLATFORM³’s Purchase Receipt Validation module to provide our client with a way to engage consumers on their mobile device, and the Data Capture & Analytics module provided our clients with a wealth of valuable data by allowing them to gain shopper knowledge from receipt uploads.
Program Run Date
January 17, 2019 to February 28, 2019