Background & Objective
BUSH’S® is a family-owned corporation well-known for its canned baked beans. Their wide range of canned goods make it easy for shoppers to create tasty meals, and provides consumers with healthy and delicious snack options.
In working with 3 tier logic, BUSH’S® objective was to activate consumers shopping at select retailers and influence their purchasing decisions. The “MILB (minor league baseball) Gift with Purchase” promotion drives brand engagement for BUSH’S® a at select retailers by calling attention to their products and the ongoing promotion with on-pack advertising, and incentivizing shoppers to make an initial purchase.
- Drive brand engagement at select retailers
- Influence purchasing decisions
3 tier logic used PLATFORM³ to create a microsite for the “MILB Gift with Purchase” promotion, which hosts various PLATFORM³ modules including Contests & Promotions, Purchase Receipt Validation, Loyalty, Rewards, & Gamification, and Data Capture & Analytics.
Under the promotion, consumers purchase any participating product at select retailers such as: Hy-Vee, Meijer, Jewel-Osco, and Harris Teeter, to win a reward.
Consumers can register on the microsite before or after making a qualifying purchase; after making a purchase, the consumer is required to take a picture of the purchase receipt and upload it on the microsite. If consumers register before making a qualifying purchase, they can easily log on to the microsite at a future time after they purchase the participating products. Upon receipt validation, the consumers are rewarded with two general admission tickets to a minor league baseball game.
3 tier logic leveraged PLATFORM³’s Purchase Receipt Validation module to provide our client with a way to engage consumers on their mobile device, and the Data Capture & Analytics module to help our clients gain shopper knowledge from receipt uploads, giving them quick and clear insights into how their customers shop.
Program run dates
Meijer: April 8, 2018, to May 5, 2018.
Jewel-Osco: April 29, 2018, to May 29, 2018.
Harris Teeter: May 9, 2018, to May 29, 2018.
Hy-Vee: May 23, 2018, to May 29, 2018.