Background & Objective 

Established in 1994, fairlife® is family-owned corporation well-known for its highly nutritious milk. Their vision to provide consumers with the protein and calcium they are looking for in their daily lives brought about the fairlife® brand.

In working with 3 tier logic, the objective of fairlife® was to promote consumer purchases through a partnership with Warrior Dash. The fairlife® and Warrior Dash promotion drove brand engagement at any retailer in the United States.

Key Deliverables

  • Increase sales
  • Promote brand awareness
  • Promote purchase frequency

Strategy

3 tier logic used PLATFORM³ to create a skinny microsite for the fairlife® promotion, which hosts various PLATFORM³ modules including Contests & Promotions, Purchase Receipt Validation, Rewards, and Data Capture & Analytics.

Under the promotion, consumers who purchased multiple participating fairlife® products could receive a discount code for a Warrior Dash race.

Consumers could register on the skinny microsite after making a qualifying purchase; after making a purchase, the consumer was required to take a picture of the purchase receipt and upload it on the microsite. Upon receipt validation, the consumers became eligible for their rebate coupon. Consumers were allowed to enter the promotion multiple times which promoted brand awareness.

3 tier logic leveraged PLATFORM³’s Purchase Receipt Validation module to provide our client with a way to engage consumers on their mobile device, and the Data Capture & Analytics module provided our clients with a wealth of valuable data by allowing them to gain shopper knowledge from receipt uploads.

Program Run Date

February 25, 2019 to November 1, 2019