To drive sales of DVDs and Blu-rays while building brand loyalty, 3 tier logic worked with its client to develop a Gift with Purchase-Based Loyalty Program, Universal Pictures Home Entertainment (UPHE) Rewards.


To meet the client’s objective, 3 tier logic designed a Gift with Purchase-Based Loyalty Program and a branded mobile-optimized microsite.

Consumers are required to purchase a qualifying DVD/Blu-ray from any retailer that contains a PIN code and visit the UPHE Rewards microsite on any web-enabled device to submit a PIN code which unlocks a hidden registration form to join the program. Following registration and pin code verification, they receive an instant free movie download from a vast selection. Using gamification tactics, consumers are encouraged to continue to earn reward points by sharing UPHE content on social media or watching movie trailers.

PLATFORM³’s Optical character recognition receipt scanning license provides the client wth a way to engage consumers on their mobile device and gain shopper knowledge from receipt uploads for ongoing retargeting. With PLATFORM³’s Artificial Intelligence (AI) capabilities, Universal Pictures delivers automated and personalized messaging, movie recommendations, and other content relevant to consumers based on their activities and engagement with the UPHE Rewards program.

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