Background & Objective 

Henkel is a German chemical and consumer goods company that operates worldwide with leading brands & technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies.

In working with 3 tier logic, the objective of Henkel was to use the ‘all Blue promotion to drive purchase of ‘all Oxi products at Walmart®.

Key Deliverables

  • Increase sales
  • Promote purchase frequency
  • Promote brand awareness

Strategy

3 tier logic used PLATFORM³ to create a skinny microsite for the ‘all Blue promotion, which hosts various PLATFORM³ modules including Contests & Promotions, Purchase Receipt Validation, Rewards, and Data Capture & Analytics.

Under the promotion, consumers purchased a minimum of $15 worth of participating ‘all® Oxi laundry products  products at Walmart® would be eligible to receive a $5 Walmart® gift card.

Consumers could register on the microsite after making a qualifying purchase; after making a purchase, the consumer was required to take a picture of the purchase receipt and upload it on the microsite. Upon receipt validation, the consumers became eligible for their $5 Walmart® gift card. Consumers were allowed to enter the promotion multiple times which increased sales and purchase frequency for Henkel.

3 tier logic leveraged PLATFORM³’s Purchase Receipt Validation module to provide our client with a way to engage consumers on their mobile device, and the Data Capture & Analytics module provided our clients with a wealth of valuable data by allowing them to gain shopper knowledge from receipt uploads.

Program Run Date

June 1, 2019 to August 12, 2019