From Blue Apron’s “Unboxed” pop-up events to Kroger purchasing meal-Kit service, Home Chef, for $200M, and Revlon Inc. appointing Debra Perelman as it’s first female CEO, May was a busy month.
Debbie Perelman. (Source: Revlon)
On May 23, Revlon Inc. named Debra Perelman the company’s first first female CEO and president in it’s 86-year history (#thefutureisfemale, are we right?). Perelman, who served as the COO since January, is the daughter of Revlon board chairman Ronald Perelman (who bought the company in 1985), and has worked for the company for 20 years in various departments including marketing, distribution, and sales operations.
“We have some iconic brands in our portfolio and the categories they’re in today are categories that are growing — growing in the U.S. and growing in many markets around the world,” she said when speaking with WWD. “It’s a good position for us to be in to really drive the business to capture leadership positions where we should be winning.”
(Source: Blue Apron)
On May 14, meal-kit service Blue Apron announced the launch of “Unboxed” – a series of pop-up events in select locations such as: New York, Los Angeles, San Francisco and Seattle, as well as movie nights in Minneapolis, Dallas and Austin, Texas.
The temporary retail location in New York will be open six days a week from May 29 through the end of June. Visitors will be able to attend and participate in cooking classes and panel discussions with well-known chefs. The cooking-class fees will be donated to City Harvest, a food rescue organization in New York City, which Blue Apron has worked with for over five years.
The pop-ups in San Francisco, Los Angeles, and Seattle, will run for two days, and the movie nights in in Minneapolis, Dallas and Austin will include free outdoor screenings, lawn games, themed snacks, giveaways and more.
Amazon recently rolled out a new mobile live tracking feature for US deliveries that allows its customers to monitor their deliveries in real-time. Think Lyft or Uber Eats but instead of obsessively watching Adrian bring your order of lamb curry and seven pieces of roti at 11pm, you get to watch your 2am order of a unicorn onesie arrive in all its glory.
“The Amazon Map Tracking feature is another delivery innovation we are working on to improve convenience for our customers and provide them greater visibility into their deliveries,” Alana Broadbent, Communications Manager at Amazon told CNET.
The Map Tracking feature will definitely come in handy on those days when you have to run errands, go to work, attend an event, or you know, just leave your house and have a life but are worried about missing your delivery.
On May 23, popular grocery store, Kroger purchased the largest meal-kit service in the US, Home Chef, for $200M. Home Chef meal kits will now be available to Kroger shoppers in stores and online. What a time to be alive.
“We’ve long believed that the future of our industry is omni-channel and bigger than just meal kits sold online. We want to be where our customers are and want to help make cooking at home easier, more accessible and even more enjoyable…Kroger’s expansive retail footprint will allow us to serve millions of more customers across the country with simple, convenient and enjoyable meal solutions,” said Pat Vihtelic, Home Chef’s founder and CEO.
What news have you been catching up on lately? Let us know in the comments below.