The world went digital very fast and continues to evolve even faster. Thanks to this, the possibilities to achieve brand recognition, visibility and engagement via social media are endless. A good marketing tactic should put your brand, your content, and your messaging in front of as many potential customers as possible. This will attract people who are interested in what you have to offer them; people who can benefit from your product or service. Social sharing does that—in an internet minute, there are over 40, 000 photos uploaded on Instagram, over 400, 000 tweets sent, 120 new accounts created on LinkedIn and 900, 000 logins on Facebook. Those numbers have gone up since 2016 and are sure to increase this year.
It is no secret then that millions of people interact with each other on a variety of social networks daily. Sharing a link to a blog post on Facebook, responding to a customer query on Twitter, or uploading a photo on Instagram, are all useful ways to increase your brand’s chances of being seen and heard.
Social sharing can also boost other marketing strategies, including content creation and SEO. Content creation has become a necessary part of the marketing toolkit and the success of the content you create largely depends on how many people engage with it. Social sharing is a powerful way to increase audience engagement with your content, whether it be reading your articles, watching your videos, filling out your surveys, or completing your quizzes.
A strong social media presence can also reward you with improved SEO. Suffice it to say that almost every member of your target audience is a search engine user, and so to rank high in a SERP for even just one search or keyword relevant to your business and the industry you operate in, is in your best interest. Social media profiles already rank in search engines and in many cases Facebook, Instagram, Twitter, and LinkedIn profiles are often amongst the first few results that show up when a brand is looked up online.
We tested this out with everyone’s favourite marshmallow, graham and chocolate treat. When we searched up MoonPie, their Twitter profile was the first result.*
*This post was not sponsored by MoonPie but also if anyone who works at MoonPie is reading this, slide in our DM’s, okay? Okay.
With your social media posts and links, you can direct people back to your website as a means to grow your website traffic, and direct people to a landing page to buy a product, sign up for a newsletter, give feedback, etc. You can also start a conversation and interact with your customers to learn more about the needs of your target audience. A strategic and intentional effort to be more active on social media can help you build an online community of followers that in time will begin to do your social sharing for you by retweeting and reposting your content onto their own timelines, thus increasing your reach.
Pro-tip: Don’t go on a self-promotional social media world tour declaring the superiority and awesomeness of your brand. There is no doubt in our minds that you’re all that and a bag of chips (or you know, MoonPies) but don’t forget to participate in the larger online community. A great rule of thumb to follow is the rule of thirds: promoting, sharing, and interacting, to create a balanced message.
We’re sure you’re great, but don’t be that annoying dinner party guest who spends the entire night talking about themselves. We get it, Dave, you’re a socially conscious vegan with a penny farthing who brews his own beer and spins his own yarn.
Pro-pro-tip: Never forget what your mother taught you: [social] sharing is caring.