Bimbo Canada: $5 iTunes Back To School

Bimbo Canada is a Canadian producer and distributor of packaged bread and bakery products whose brands include Dempster’s, Vachon, POM, and Bon Matin. Their brands offer products like sliced bread, bagels, tortillas, and hamburger and hot dog buns. Bimbo Canada partnered with 3 tier logic to launch their regional ‘$5 iTunes Back To School’ gift with purchase promotion, exclusive to participating POM and Bon Matin products in the province of Quebec. This was the third program Bimbo Canada activated with 3 tier logic.

Program Objectives

• Drive product purchasing

• Build brand engagement

• Increase brand loyalty

• Collect customer data

Strategy

3 tier logic used PLATFORM³ to create a skinny microsite for Bimbo Canada’s ‘$5 iTunes Back To School’ gift with purchase promotion, leveraging the following modules:

• Contests and Promotions

• Purchase Receipt Validation

• Gift Cards & Rewards

• Data Capture & Analytics

When consumers purchase four qualifying POM or Bon Matin products in one transaction from participating retailers, they are eligible to receive a $5 Apple App/iTunes e-gift card. Through the Purchase Receipt Validation technology on PLATFORM³, customers can validate their purchase by registering and uploading a picture of their receipt to the promotion microsite. Once their purchase has been validated, customers receive an email with their $5 Apple App/iTunes e-gift card and instructions on how to redeem it. 3 tier logic procured and fulfilled the digital gift cards from its digital rewards catalog.

With PLATFORM³, Bimbo Canada was able to track the progress of the promotion in real-time and gain valuable consumer insights. The Data Capture & Analytics module provides meaningful information about consumers’ purchasing behavior on the microsite throughout the duration of the promotion. Bimbo Canada is able to use this data to make strategic business decisions for driving sales and increasing brand loyalty.