Bimbo Canada: Digital Rewards

Bimbo Canada is a Canadian producer and distributor of packaged bread and bakery products like sliced bread, bagels, tortillas, and hamburger and hot dog buns. Their brands include Vachon, Dempster’s, POM, Bon Matin, Takis, and Sanissimo. Bimbo Canada previously partnered with 3 tier logic for multiple customer engagement and loyalty programs, such as Vachon’s Market Consumer Rewards, a ‘Weight Watchers Mastercard’ engagement program, and a ‘$5 iTunes Back To School’ gift with purchase promotion.

Bimbo Canada was in need of gift cards for their internal brand teams. We fulfilled five gift card orders for them through our digital rewards catalog, providing a cumulative total of 2,150 $50 physical Mastercard gift cards, which were distributed by mail.