DACS Marketing: Turkey Association of Canada

DACS Marketing - Turkey Association of Canada

DACS Marketing is a Canadian marketing agency based in Ontario. DACS Marketing and their client, the Turkey Association of Canada, partnered with 3 tier logic to launch their national ‘Turkey Association of Canada Sweepstakes’ program, exclusive to Canadian consumers. This was the second program DACS activated with 3 tier logic.

Program Objectives

  • Drive product purchasing

  • Improve brand awareness

  • Build brand loyalty

  • Capture customer data

Strategy

3 tier logic used PLATFORM³ to create a microsite for the Turkey Association of Canada’s sweepstakes promotion, leveraging the following modules:

  • Contests and Promotions

  • Purchase Receipt Validation

  • Data Capture & Analytics

When customers purchase one qualifying turkey product (fresh, frozen, deli, pre-cooked, or snacks) from participating retailers, they are eligible to receive a sweepstakes entry for a chance to win 1 of 40 $250 Visa gift cards. Through the Purchase Receipt Validation technology on PLATFORM³, customers can validate their purchase by registering and uploading a picture of their receipt to the promotion microsite. Once their purchase has been validated, consumers receive an email confirming their sweepstakes entry. Consumers were allowed to submit multiple receipts, but were limited to two rewards per household. They were also given a no purchase entry (AMOE) option in which they were to submit a short essay for eligibility instead. 3 tier logic generated a random draw to select 10 sweepstakes winners per week over the course of 4 weeks, and DACS Marketing procured and fulfilled the prizes.

With PLATFORM³, the Turkey Association of Canada was able to capture valuable information about shoppers’ purchasing habits throughout the duration of the promotion. The Data Capture & Analytics module provides meaningful insights into users’ microsite activity and shopping behavior. The Turkey Association of Canada is able to use this data to make well-informed business decisions for continuing to drive sales and brand awareness.

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