Data & Analytics

Collect valuable first-party data to understand your consumer relationships, then work with our Data Services team to successfully shift from data reports to analytics outcomes. Paint a bigger and better picture with your user data for deeper understanding and actionable insights.

 
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Capture consumer insights and monetize your first-party data

Learn why you and your brand need first-party data to turn user information into actionable insights.

 

Data & Consumer Profiles

We help you capture valuable data such as names, email addresses, product purchases and shopper preferences, preferred retailers, and more through purchase validation, offers, promotions, and loyalty programs.

Customer Journeys & Data-Driven Triggers

We help shape your one-to-one consumer journeys from acquisition and activation to retention and advocacy. Leverage our Dynamic Intelligence Suite to automate targeted messaging and drive incremental engagement and sales based on specific events and personalized triggers.

Dashboards & Reports

We track your campaign results on custom dashboards in real-time, then generate actionable reports that focus on business impact such as revenue, reach, market share, user participation, and funnel conversion.

Competitive Reviews & Research

We gather insights for understanding your competitive landscape and capture incremental zero-party and first-party data on buyer attitudes and behaviors to enrich your consumer profiles.

 

Governance & Compliance

We ensure that your user first-party data is captured safely and securely according to privacy and governance requirements to help you successfully navigate the data landscape.