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Digital marketers today need to be creative, flexible, and agile to keep up with the ever-changing economy and stand out from the competition. 2022 revealed that consumers are searching for authentic, interactive brand experiences that are personalized to their unique needs.
Read MoreAs younger generations gain greater spending power and become more politically active, there’s an increasing pressure on companies to get involved. What is brand activism, and how can it help marketers build long-term customer loyalty?
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