Z. Alexander Brown Wine: Win an Exclusive MP3 Song with Delicato

Z. Alexander Brown Wine - MP3

Delicato Vineyards Inc. is a family-owned American producer and distributor of premium wine, sourcing grapes from vineyards in California, Germany, and Chile. Some of their wines include Santa Rita, Three Finger Jack, Black Stallion, Gnarly Head, and Z. Alexander Brown. Delicato partnered with 3 tier logic to launch their national ‘Z. Alexander Brown’ gift with purchase program, exclusive to consumers in the United States and Z. Alexander Brown wine.

Program Objectives

  • Drive purchases and sales

  • Increase brand engagement

  • Nurture customer loyalty

  • Collect customer data

Strategy

3 tier logic used PLATFORM³ to create a microsite for Delicato’s ‘Z. Alexander Brown’ gift with purchase promotion, leveraging the following modules:

  • Contests and Promotions

  • Purchase Receipt Validation

  • Data Capture & Analytics

When consumers purchase Z. Alexander Brown wine from participating retailers, they are eligible to receive an MP3 download of an exclusive Zac Brown Band song. Through the Purchase Receipt Validation technology on PLATFORM³, customers can validate their purchase by registering and uploading a picture of their receipt to the promotion microsite. Once their purchase has been validated, consumers receive an email with a unique link to their MP3 download.

With PLATFORM³, Delicato was able to collect meaningful data about their shoppers’ buying behavior. The Data Capture & Analytics module provides important insights into consumers’ activity on the microsite for the promotion duration. Delicato is able to use this data to make well-informed decisions for future promotions to drive sales and customer loyalty.

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